By making the controversial Yogi one of the prime faces of its Kerala campaign, the BJP made the mistake of raising the communal pitch: the ‘love jihad’ rhetoric may be alluring in the backward regions of Uttar Pradesh, but in a state which celebrates its universal literacy programme, the divisive propaganda against ‘forced’ inter-religious marriages will invite a backlash from those who see it as a deliberate attempt to divide society.Moreover, can a Yogi credibly challenge Kerala’s social development record after having endured the embarrassment of spiraling infant deaths in Gorakhpur’s main hospital?
If Kerala then is still resisting the BJP juggernaut, it reveals the limitations of the politics of polarisation.
The Hindi-Hindu-Hindustan ideological appeal of the BJP was originally designed for the caste and community cauldron of the Gangetic heartland.
This ornate, sinuous temple carving of a horse is royally decorated for a temple procession.
Mounted on a carved base that allows the horse to be upright in a rearing position, this piece is made entirely out of teak woo...
This is a single shutter door made up of teak wood and is over a century old.
There is a carved panel, devotional and mythological in them...
This does not mean the BJP cannot grow in Kerala: if political Islam continues to radicalise Muslim youth, if the Pinarayi Vijayan government fails to check political violence, if the Congress remains a party lacking energy and cohesion, then the BJP does have a future in the state.
But to march ahead, the BJP must shed its core Hindutva prejudices : Kerala can be conquered by spreading harmony, not fomenting hatred.
Why has the BJP failed to crack the Kerala conundrum?