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And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five.

That’s when those new rules to success have to pass a very hard test: Those two factors often make Google Shopping and PLAs harder for brands making less than M in annual sales to compete.

Getting high ranking for short-tail keywords is hard. Optimize your site as it currently is, and get content ideas now from these comprehensive guides. Jackson Galaxy uses video, clear CTAs, lots of copy and tons of reviews to turn their product pages into an SEO-optimized landing page.

It’s a big-box play where demand is high and visibility is low in supply. Facebook is about to go through the same transition.

But I’ll let one of my go-to experts on Facebook Advertising explain this for me.

Here are a few guides you can use to learn about personalization, localization and on-site merchandising to increase your customer experience. They use the Personalized Recommendation App by Beeketing.

Here are how 3 brands currently optimized their customer experience using a variety of personalization tactics. Wondering how you can collect additional data to better personalize?

This discipline includes: Personalization in ecommerce often refers to personalized merchandising.

When personalizing a site experience, brands use a variety of known customer data points to serve contextually relevant content and products.

It’s an engagement tactic that kills 3 birds (AKA tactics), with one stone (AKA email). Turn yourself and your employees into personalities.

Want to know one of the best ways to build customer engagement? You’ll develop quicker and more meaningful relationships with your customers when it’s personal.

Marucci on-site bat customization tool hits it out of the park – seriously. Create an educational survey to lead consumers further down your funnel, as well as collect additional information.

Customers can build their own bat, including material, color and even initial customization. Check out the one Paul Mitchell emailed out to their list: It’s hard to build a community and appropriately engage with your customers if you don’t have a rock solid CRM. You’ve probably heard of one of the most widely used ones: Salesforce.

Well, be sure you include: Mobile commerce is continuing to rise thanks to one new technology: digital wallets.

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