We, at e Harmony, are committed to helping black men and women find love that lasts, we are confident in our ability to do so.
Because of this, some Black men believe that women of other races maintain a more light, airy “fun girl” approach to love in their adult years, which they ultimately find more attractive.
They feel that after a while, our focus shifts from being the "fun girlfriend" to being more practical instead and solely concerned with insuring the house is clean, meals are made and children are taken care of.
Black women are wonderful (we know this) but somehow many of our clients often believe that dating a sister is no longer “in style” for Black men.
Often times, if we are accomplished, we’re seen as too independent, and if we don’t have an established career and completely cater to a man’s needs, we’re often looked at as “gold diggers.” We can’t win!
Their solution lay in making it a niche site and marketing it to black millennials, who were unsatisfied with more general dating apps that weren’t meeting their expectations (Tinder, Match).“Niche dating apps can be more successful than regular mainstream apps because you have the ability to attract people with similar interests and possibility with the same cultural foundations,” says Neeta Bhushan, a dating expert and author of .
“When narrowing the dating pool, it may help people find long-term success and create deeper connections.”Bae (named not just for the term of endearment but also for Before Anyone Else) received 17,000 downloads in its first month and grew from there.
The e Harmony Matching System narrows the field from thousands of black singles to match you with a select group of compatible single black men or women with whom you can build relationships that last. We realize it can be a challenge to meet other singles with whom you share common goals, interests, and backgrounds within your geographical area, and e Harmony can help.
The e Harmony membership pool is a racially, ethnically, and religiously diverse group of quality individuals.
After explosive growth and praise from Techstars and Facebook’s prestigious Fb Start Accelerator Program, as well as plenty of media profiles, Bae was officially acqui-hired by if(we) last month.“After watching Brian and Justin’s success positioning Bae and growing its audience, it was clear to me they could make an even larger impact working with us at if(we) leveraging our scale and resources,” says Louis Willacy, head of M&A at if(we).