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Its stock price skyrocketed during the dot-com bubble, Yahoo stocks closing at an all-time high of 8.75 a share on January 3, 2000.

However, after the dot-com bubble burst, it reached a post-bubble low of .11 on September 26, 2001. Over the next four years, it developed its own search technologies, which it began using in 2004.

was the highest-read news and media website, with over 7 billion views per month, being the sixth most visited website globally in 2016.

According to third-party web analytics providers, Alexa and Similar Web, Yahoo!

On April 4, 2012, Yahoo announced a cut of 2,000 jobs or about 14 percent of its 14,100 workers.

The cut was expected to save around $375 million annually after the layoffs were completed at end of 2012.

Japan; following the completion of the acquisition, these assets will be retained under the name Altaba, with a new executive team.

On December 14, 2016, the company revealed that another separate data breach had occurred in 2014, with hackers obtaining sensitive account information, including security questions, to at least one billion accounts.However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a "yahoo" (used by college students in David Filo's native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth." This meaning derives from the Yahoo race of fictional beings from Gulliver's Travels. Like many search engines and web directories, Yahoo added a web portal.By 1998, Yahoo was the most popular starting point for web users It also made many high-profile acquisitions.Three years later Yahoo had a market capitalization of .24 billion.In September 2011 she was removed from her position at Yahoo by the company's chairman Roy Bostock, and CFO Tim Morse was named as Interim CEO of the company. At its height it was one of the most popular sites in the United States.

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